Disney's Sequel Breaks Records in China, Defying Trend of Declining Foreign Films
The highly anticipated sequel to 2016's Zootopia has shattered box office records in China, becoming the highest-grossing foreign animated film ever in the country. Zootopia 2, also known as Zootropolis 2 in some European countries, grossed approximately $213 million (ยฃ213m) in ticket sales within its first week of release, marking a significant achievement for Hollywood films in the Chinese market.
The Disney production has a proven track record in China, with its predecessor, Zootopia, earning $1.5 billion in the country's box office five years ago, making it the highest-grossing animated Hollywood film at that time. However, what is surprising about Zootopia 2's success is that it has outperformed domestic productions, which have dominated the Chinese box office in recent years.
Chinese cinemagoers and critics attribute the film's success to its feel-good energy, which seems to be particularly appealing in a challenging economic and geopolitical environment. On Douban, a popular Chinese review website, one user expressed gratitude for Disney's continued efforts to produce stories like Zootopia 2, saying, "I am grateful that Disney is still willing to present stories like this in such a divided era."
The film's marketing campaigns, particularly the prolonged promotional period for its predecessor, have helped create a strong brand recognition among Chinese audiences. According to Yu Yaqin, an independent film critic based in Beijing, "children were very familiar with the characters" after the original Zootopia film was released in 2016.
While Zootopia 2's success does buck the trend of declining interest in overseas productions in China, it is essential to note that the Chinese government has been pushing a patriotic trend in blockbuster releases, favoring domestically made films over imports. This shift can be seen in the recent success of Ne Zha 2, a Chinese animation that earned a staggering $15.4 billion at the box office.
Yu Yaqin warns, however, that the extraordinary success of Ne Zha 2 should not serve as a barometer for the overall Chinese cinema industry. She added, "Just because Chinese domestic movies are on the rise, that doesn't mean there is no need for Hollywood movies. It just means the competition is more fierce."
The ongoing relationship between China and the US film industry remains complex, with China increasingly imposing restrictions on imported films while promoting domestically made content. Despite this, Zootopia 2's success highlights the potential of import films to perform well in the Chinese market, particularly when marketed effectively and resonating with local audiences.
As Rance Pow, CEO of Artisan Gateway, a film and cinema advisory firm, notes, "Zootopia 2 demonstrates Chinese moviegoers' continuing interest in films that resonate, regardless of origin, and the potential of import films to play an important role in the renewed growth of China's theatrical industry."
The highly anticipated sequel to 2016's Zootopia has shattered box office records in China, becoming the highest-grossing foreign animated film ever in the country. Zootopia 2, also known as Zootropolis 2 in some European countries, grossed approximately $213 million (ยฃ213m) in ticket sales within its first week of release, marking a significant achievement for Hollywood films in the Chinese market.
The Disney production has a proven track record in China, with its predecessor, Zootopia, earning $1.5 billion in the country's box office five years ago, making it the highest-grossing animated Hollywood film at that time. However, what is surprising about Zootopia 2's success is that it has outperformed domestic productions, which have dominated the Chinese box office in recent years.
Chinese cinemagoers and critics attribute the film's success to its feel-good energy, which seems to be particularly appealing in a challenging economic and geopolitical environment. On Douban, a popular Chinese review website, one user expressed gratitude for Disney's continued efforts to produce stories like Zootopia 2, saying, "I am grateful that Disney is still willing to present stories like this in such a divided era."
The film's marketing campaigns, particularly the prolonged promotional period for its predecessor, have helped create a strong brand recognition among Chinese audiences. According to Yu Yaqin, an independent film critic based in Beijing, "children were very familiar with the characters" after the original Zootopia film was released in 2016.
While Zootopia 2's success does buck the trend of declining interest in overseas productions in China, it is essential to note that the Chinese government has been pushing a patriotic trend in blockbuster releases, favoring domestically made films over imports. This shift can be seen in the recent success of Ne Zha 2, a Chinese animation that earned a staggering $15.4 billion at the box office.
Yu Yaqin warns, however, that the extraordinary success of Ne Zha 2 should not serve as a barometer for the overall Chinese cinema industry. She added, "Just because Chinese domestic movies are on the rise, that doesn't mean there is no need for Hollywood movies. It just means the competition is more fierce."
The ongoing relationship between China and the US film industry remains complex, with China increasingly imposing restrictions on imported films while promoting domestically made content. Despite this, Zootopia 2's success highlights the potential of import films to perform well in the Chinese market, particularly when marketed effectively and resonating with local audiences.
As Rance Pow, CEO of Artisan Gateway, a film and cinema advisory firm, notes, "Zootopia 2 demonstrates Chinese moviegoers' continuing interest in films that resonate, regardless of origin, and the potential of import films to play an important role in the renewed growth of China's theatrical industry."