Twitter Purge: Why Elon Musk's Latest Move May Backfire on High-Profile Users
In a move that has left many high-profile users confused, Twitter boss Elon Musk appears to have singled out one major publication for his blue check mark purge, rather than going through with his initial plan to get rid of legacy verification altogether.
Instead of targeting the vast majority of verified accounts, Musk's latest update saw the blue check marks for all but one account - that of The New York Times - disappear. Instead of losing their coveted checks, users were met with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." The change has raised questions over why certain accounts are being singled out, and whether Musk's move will ultimately drive revenue or confuse his already bewildered userbase.
The New York Times had previously stated that it would not be paying for verification under Twitter's new subscription service, which costs $8 per month. However, after an account affiliated with the publication posted a meme mocking the cost of verification, Musk swiftly took to Twitter to say "Oh ok, we'll take it off then." The move was seen as a symbolic gesture, and followed by a series of tweets that mocked the newspaper's coverage as boring and propaganda.
The controversy surrounding Twitter's blue check mark purge highlights Musk's tendency to make decisions based on whim rather than policy. With over 3 million active accounts at stake, the change could have far-reaching consequences for users, from high-profile journalists to everyday Twitter users who have grown accustomed to the familiar blue tick.
Despite Musk's claims that the new verification system is designed to treat everyone equally, critics argue that it may actually create more confusion and make it easier for scammers and impersonators to target high-profile users. The move also raises questions over whether reserving verification for paid users will truly reduce the number of bots on the platform.
The latest development comes as Musk continues to push his vision for Twitter's future, with a new color-coded verification system and plans to prioritize verified accounts in user feeds. While some may see these changes as a welcome attempt to clean up the platform, others are wary of Musk's motives and concerned about the impact on free speech and high-profile users.
As the dust settles on this latest Twitter controversy, one thing is clear: Musk's vision for the platform remains shrouded in uncertainty, leaving even his most devoted followers wondering what the next move will be.
In a move that has left many high-profile users confused, Twitter boss Elon Musk appears to have singled out one major publication for his blue check mark purge, rather than going through with his initial plan to get rid of legacy verification altogether.
Instead of targeting the vast majority of verified accounts, Musk's latest update saw the blue check marks for all but one account - that of The New York Times - disappear. Instead of losing their coveted checks, users were met with a new label reading: "This account is verified because it's subscribed to Twitter Blue or is a legacy verified account." The change has raised questions over why certain accounts are being singled out, and whether Musk's move will ultimately drive revenue or confuse his already bewildered userbase.
The New York Times had previously stated that it would not be paying for verification under Twitter's new subscription service, which costs $8 per month. However, after an account affiliated with the publication posted a meme mocking the cost of verification, Musk swiftly took to Twitter to say "Oh ok, we'll take it off then." The move was seen as a symbolic gesture, and followed by a series of tweets that mocked the newspaper's coverage as boring and propaganda.
The controversy surrounding Twitter's blue check mark purge highlights Musk's tendency to make decisions based on whim rather than policy. With over 3 million active accounts at stake, the change could have far-reaching consequences for users, from high-profile journalists to everyday Twitter users who have grown accustomed to the familiar blue tick.
Despite Musk's claims that the new verification system is designed to treat everyone equally, critics argue that it may actually create more confusion and make it easier for scammers and impersonators to target high-profile users. The move also raises questions over whether reserving verification for paid users will truly reduce the number of bots on the platform.
The latest development comes as Musk continues to push his vision for Twitter's future, with a new color-coded verification system and plans to prioritize verified accounts in user feeds. While some may see these changes as a welcome attempt to clean up the platform, others are wary of Musk's motives and concerned about the impact on free speech and high-profile users.
As the dust settles on this latest Twitter controversy, one thing is clear: Musk's vision for the platform remains shrouded in uncertainty, leaving even his most devoted followers wondering what the next move will be.