Inside the Exclusive World of MB&F's Watchmaking "M.A.D. House"
Max Büsser, CEO of MB&F, takes CBS News on a tour of his private home-turned-watchmaking facility, where a team of skilled designers and watchmakers bring his extraordinary designs to life.
The M.A.D. House, located near Lake Geneva, is a 14-year-old home that has been converted into a state-of-the-art watchmaking facility. The house features a unique blend of industrial and luxurious elements, reflecting the eclectic style of its owner, Max Büsser.
As we step inside, we're greeted by rows of workbenches where skilled watchmakers meticulously assemble timepieces. The air is filled with the sound of ticking gears and the smell of machinery oil. We witness firsthand the creation of some of MB&F's most complex and intricate watches, including the LM and Heritage collections.
Büsser explains that his goal was to create a space where he could collaborate with his team of designers and watchmakers without distractions. The result is a truly innovative and bespoke approach to watchmaking.
The facility features an impressive array of machinery, including CNC machines, lathes, and grinders. Each tool is precision-crafted by skilled artisans who have spent years honing their craft.
We also get a glimpse into the design process, where Büsser's team creates intricate drawings and prototypes. The attention to detail is staggering, with each component carefully selected and calibrated to achieve the perfect harmony of form and function.
Throughout our tour, we see glimpses of Büsser's passion for horology and his commitment to pushing the boundaries of what's possible in watchmaking. His enthusiasm is infectious, and it's clear that this M.A.D. House is a place where dreams come true.
In an industry where tradition and innovation often collide, MB&F's M.A.D. House stands out as a beacon of creativity and excellence. For those who appreciate the art of watchmaking at its finest, a visit to this exclusive facility is an experience not to be missed.
Max Büsser, CEO of MB&F, takes CBS News on a tour of his private home-turned-watchmaking facility, where a team of skilled designers and watchmakers bring his extraordinary designs to life.
The M.A.D. House, located near Lake Geneva, is a 14-year-old home that has been converted into a state-of-the-art watchmaking facility. The house features a unique blend of industrial and luxurious elements, reflecting the eclectic style of its owner, Max Büsser.
As we step inside, we're greeted by rows of workbenches where skilled watchmakers meticulously assemble timepieces. The air is filled with the sound of ticking gears and the smell of machinery oil. We witness firsthand the creation of some of MB&F's most complex and intricate watches, including the LM and Heritage collections.
Büsser explains that his goal was to create a space where he could collaborate with his team of designers and watchmakers without distractions. The result is a truly innovative and bespoke approach to watchmaking.
The facility features an impressive array of machinery, including CNC machines, lathes, and grinders. Each tool is precision-crafted by skilled artisans who have spent years honing their craft.
We also get a glimpse into the design process, where Büsser's team creates intricate drawings and prototypes. The attention to detail is staggering, with each component carefully selected and calibrated to achieve the perfect harmony of form and function.
Throughout our tour, we see glimpses of Büsser's passion for horology and his commitment to pushing the boundaries of what's possible in watchmaking. His enthusiasm is infectious, and it's clear that this M.A.D. House is a place where dreams come true.
In an industry where tradition and innovation often collide, MB&F's M.A.D. House stands out as a beacon of creativity and excellence. For those who appreciate the art of watchmaking at its finest, a visit to this exclusive facility is an experience not to be missed.
I mean, have you seen the pics of that place? It's like something out of a sci-fi movie! The way they've converted that old house into this high-tech workshop is insane 
. And the watches! Oh man, those LM and Heritage collections are straight fire 
. I'm all about innovation in watchmaking, and MB&F's approach is really ahead of the curve. It's clear Max Büsser knows what he's doing 
. The attention to detail on display is ridiculous – every component, every line, every gear has been carefully crafted to create something truly unique 
. I'd love to see some behind-the-scenes vids of those CNC machines in action 
. Give me a tour of that M.A.D. House any day! 
the idea of havin a space 2 collab w/ team & focus on designs sounds legit tho 
it's great that max büsser was able to convert his home into a functional watchmaking facility, and i love how he wanted to collaborate with his team without distractions – it's clear that innovation and creativity are key to mb&f's success 
the attention to detail is insane, and it's not surprising that their watches are considered some of the most complex and intricate out there 
I'm so down on the idea of having a private watchmaking facility like the M.A.D. House. It's wild to think that Max Büsser has taken his passion for horology and turned it into a state-of-the-art space where he can bring his crazy designs to life! 
But seriously, it's awesome to see how Büsser has created a collaborative environment that lets him push the boundaries of watchmaking. His enthusiasm is super infectious, maybe one day I'll even get to visit this watchmaking wonderland 
just had the most epic behind-the-scenes tour of Max Büsser's M.A.D. House 
what really gets me though is how much love and care goes into each and every timepiece - these guys aren't just building watches, they're creating art pieces 
. And it shows in the final product – these watches are truly works of art that blend form and function in a way that's both beautiful and functional.
. Who wouldn't want to experience this world of innovation and creativity firsthand?
. A 14-year-old home turned watchmaking factory? Genius! The way they've blended industrial and luxurious elements is pure mastermind 
. And can we talk about the attention to detail? Those watches are works of art, bro! 
It's like being part of an exclusive club where timekeeping meets innovation 
. I mean, it's just a bunch of fancy machines and pretty clocks. What's the point of paying millions for a watch that's just gonna sit on a shelf collecting dust? And don't even get me started on how overhyped this whole M.A.D. House thing is... like, who needs to see where the watches are made? Can't they just buy one like everyone else? 
I'm loving the blend of industrial and luxurious elements in this place, it's like a fusion of art and science...I wish I could see more of these intricate drawings and prototypes 
. It's so cool to see how Max Büsser's vision came together – I've been following MB&F for ages, and their watches are always super unique and impressive 
It's like stepping into a high-end factory that's equal parts industrial and luxurious 
. What really gets me is how Max Büsser has created this space where he can collaborate with his team without any distractions 
. It's like a dream come true for watch enthusiasts like us 
. I mean, who wouldn't want to see the inner workings of a high-end timepiece up close 
.
️ my fave part was seeing the design process, it's so precise and detailed 
.