Two-sip martinis – and IV infusion drips: Soho House's CEO on how wellness replaced hedonism

Soho House, the exclusive members' club, has finally opened its doors in Manchester, 30 years after the first London outpost was established. The brainchild of Nick Jones, the club has evolved over the years to cater to the changing needs of its members, who are increasingly prioritizing wellness and self-care.

Andrew Carnie, the CEO of Soho House, is optimistic about the Manchester launch, citing the city's "dramatic" transformation into a hub for creativity and innovation. He believes that Manchester is ready for Soho House, with its thriving creative industries and growing population of entrepreneurs and artists.

The club's new member base skews towards young professionals and entrepreneurs, with fees starting at £1,200 a year. However, Carnie emphasizes that membership is not exclusive, and the club aims to foster connections between members from diverse backgrounds.

Soho House has become synonymous with wellness and self-care, offering an array of activities and services that cater to its members' desire for health and well-being. From Reformer pilates studios to cold plunge tubs and IV infusion drips, the club is committed to providing a holistic experience that goes beyond traditional gym memberships.

Despite financial woes in the past, Carnie attributes Soho House's success to a return to private ownership, which has allowed the company to focus on its core values and slow down growth. The CEO credits this decision for enabling the company to prioritize its members' happiness and satisfaction.

Christine Cort OBE, a co-founder of the Manchester international festival and member of Soho House Manchester's founding committee, is thrilled about the club's arrival in the city. She notes that Manchester has undergone significant transformations over the years and is now a dynamic hub for creativity and collaboration.

As Soho House expands its presence in Manchester, it remains committed to its core values of inclusivity and community-building. The club's new members can expect an immersive experience that blends creativity, wellness, and social connection – a true embodiment of Soho House's mission to provide a third space that is neither work nor home.

Another fancy membership club opening up in Manchester . I'm not convinced it'll actually help people 'find themselves' or whatever buzzwords they're using these days . All I see is more money changing hands, and people paying £1,200 a year for the privilege of being part of some exclusive clique . Wellness and self-care? More like wellness and bank account . And what's with all these activities and services that just seem to be expensive ways to get hurt or feel guilty about not using them correctly . I mean, who needs a Reformer pilates studio when you've got Google search results on 'proper yoga poses'?

Manchester's got another gem . Not sure about the £1,200 fee tho... sounds like it'll be a pricey party . Wonder if they'll keep up with the wellness trends and stay ahead of the game . Guess only time (and my wallet) will tell

OMG you guys, like I am SO hyped about Soho House finally opening up in Manchester!!! It's been 30 years since the London one dropped and now our beloved club is ready to bring its unique vibe to the Mancunian scene . I'm loving how they're all about wellness and self-care, it's like they know how overwhelming city life can be . And let's be real, £1,200 a year is still a bit steep for some people, but I guess you get what you pay for . What I love most is that they're not just about the rich and famous, but also about creating connections between people from different backgrounds . Can't wait to see what kind of amazing things come out of this club!

I'm so stoked they're finally opening up in Manchester ... but like, I was really thinking it would take longer for the city to be ready... Manchester's transformation into a hub for creativity and innovation is kinda cool, I guess . I mean, £1,200 a year is pretty steep for some people, but then again, it's not like anyone can just join or anything . I'm all about self-care and wellness too, so the Reformer studios and cold plunge tubs sound awesome... but what if the club becomes too exclusive? They need to keep fostering connections between members from diverse backgrounds, you know?

OMG, Soho House finally comes to Manchester!!! It's about time, tbh! I've been waiting for ages to try out their Reformer pilates studios and IV infusion drips . The fact that they're focusing on wellness and self-care is so on point, especially in a city like Manchester where people are getting busier by the day. Plus, the membership fees aren't too bad, £1,200 is doable for me .

I'm loving the vibe of this club already! It's all about fostering connections between members from different backgrounds, which sounds so cool to me . And Christine Cort OBE being part of the founding committee? Mind blown!

One thing I hope they don't forget is making sure everyone feels welcome and included, 'cause that's what Soho House is all about, right?

I'm so hyped about the new Soho House in Manchester ! 30 years too late, but I guess they've been busy making it happen . The wellness and self-care vibe is exactly what we need more of – it's like a breath of fresh air . And £1,200 a year? Not bad for the exclusive club experience . Andrew Carnie's on point about Manchester being ready for Soho House – the city's already got that creative energy . I'm curious to see how they'll balance membership fees with the need for inclusivity . Fingers crossed it's gonna be a game-changer for entrepreneurs and artists in the city .

Just got the news that Soho House finally opened in Manchester ! I mean, it's been 30 years coming but I'm stoked to see them bring their wellness vibes to our fair city . I've heard they're going for a more holistic experience with Reformer pilates and cold plunge tubs – love that they're prioritizing self-care, you know? The fact that it's not just some posh gym membership but a community-driven space is what gets me most excited . Manchester needs that vibe!

OMG u gotta hear this! so like Manchester just got its own Soho House after 30 yrs! Nick Jones' brainchild is all about wellness & self-care now, not just a posh club they've got Reformer pilates studios, cold plunge tubs, and IV drips it's like a luxurious spa but u get to chill with fellow creatives & entrepreneurs too

Andrew Carnie is hella optimistic about the Manchester launch, says it's all about creating connections between diverse members but let's be real, £1,200/year ain't cheap lol still, u gotta love that Soho House is prioritizing member happiness & satisfaction like they actually care about being a 'third space' rather than just a pricey club membership can't wait to check it out!

just had to think for like 5 secs about soho house manchester, but yeah i'm stoked they're finally here its like, the vibe in manchester has changed so much over the years, and now it's this hub for creatives and entrepreneurs...i love how soho house is pushing wellness & self-care too, their members get access to all these cool activities like pilates studios and iv drips its not just about having a fancy club, they're really trying to create this community feel that's inclusive & fun

you know, i think this whole soho house thingy is pretty fascinating ... on one hand, it's amazing how they've managed to evolve the brand over 30 years while still staying true to their core values of inclusivity and community-building. but at the same time, £1,200 a year seems like a pretty steep price tag for what feels like just another social club ... i mean, can we really say that soho house is doing more than just creating a space for people to hang out and network? or are they just catering to the desires of wealthy young professionals who already have the means to afford these kinds of experiences?

and what about the notion of 'third space' that soho house claims to provide? isn't that just code for 'we're going to charge you money to be part of our exclusive club and make you feel good about yourself'? ... or is there something more to it than that?

idk about this Manchester needs another fancy club? it feels like everyone's jumping on the wellness bandwagon... but at the same time, soho house has always been about creating a community for creatives & entrepreneurs, which sounds pretty legit i mean, £1200/year is steep, tho? might be out of reach for some ppl. and what's with all these 'holistic experiences' are we just gonna pay more to do Pilates in a tub that's basically just a fancy toilet bowl?

OMG, like I was reading this article about Soho House in Manchester and it got me thinking - 30 yrs after the first London outpost opened... does this mean they're finally expanding to other cities? Like, what if they go global?! And I'm not even a member, but their focus on wellness & self-care is, like, so on trend right now. Reformer pilates studios and cold plunge tubs? Yes, please! But what's up with the £1,200 membership fee? Is it, like, really worth it for most people? Still, I'm hyped about the club's mission to build a community of creatives & entrepreneurs. Manchester is all about innovation & growth - perfect spot for Soho House!

I'm so hyped about Soho House finally opening in Manchester! 30 years late, but I think it's about time we had a place like this in the North . The whole wellness and self-care vibe is super on trend right now, and it's awesome that they're prioritizing it. I mean, who doesn't need some me-time and a good Reformer pilates session every now and then? It's great to see them focusing on creating connections between members from diverse backgrounds too - that's really what it's all about, right? Building a community that feels like home. And £1,200 a year for membership? Not bad if you ask me! I'm sure the club will be buzzing with creativity and innovation - can't wait to check it out!

so yeah i was thinking the same thing about soho house in manchester, but you'd think they'd do some research on the city before opening up shop. like, manchester has been a creative hub for years, it's not exactly a surprise that they chose to open there anyway, £1200 a year is pretty steep for a membership fee, don't get me wrong i love a good pilates session as much as the next person but come on and btw, can we talk about how Soho House has finally figured out that wellness and self-care are not just trendy buzzwords it's been around for years, they should've caught on sooner

man i'm so stoked that soho house finally opened in manchester!! it's like they're speaking my language with their focus on wellness & self-care, you know? iv infusion drips and cold plunge tubs are like, totally on point for a good vibe only kinda place . i'm curious to see how the membership fees of £1,200 a year will be doin', tho... that's like, a small fortune for some ppl . anyway, it's dope to see soho house prioritizin' its members' happiness & satisfaction - they're really gettin' it right with their community-buildin' vibes

omg just read about soho house manchester opening its doors finally 30 yrs since london i remember reading about it in gossip rags back in the day lol nick jones genius for adapting to changing times tho wellness & selfcare are everything now £1200 a yr tho guess you gotta have deep pockets to join the exclusive club and btw christine cort obe is so cool can't wait to see what other awesome events they'll host at soho house manchester

I'm so excited to see Soho House finally landing in Manchester! 30 years on from London, it's amazing to think about how the city has evolved into this vibrant hub for creativity and innovation. The wellness and self-care aspect really appeals to me as a parent - I've seen my kiddos get so caught up in screens and activities that they forget to take care of themselves . Soho House's focus on holistic experiences like Reformer pilates studios and IV infusion drips sounds like just what the doctor ordered! As a parent, it's heartening to hear about an exclusive club that values community-building and inclusivity - I know how hard it can be to find spaces where my little ones feel seen and heard . Fingers crossed Soho House Manchester is a game-changer for families in the city!

I cant believe this soho house thingy has finally made its way to manchester its been 30 years since the first london spot opened doors...i remember listening to david bowie and other legends on bbc radio 1 back in the day and dreaming of being part of something like soho house. now its not just for old folk like me anymore lol! its about time though, manchester is a totally different city nowadays. all those startup companies and entrepreneurs must be itching to join this exclusive club and get their wellness on with iv drips and reformer pilates studios...i guess its the perfect spot for people who want to escape the hustle and bustle of city life and just chill in their own little world

Manchester just got the ultimate pad for creatives , and I'm low-key excited about it, but also kinda worried I'll have to shell out £1,200 a year for access... like, what's next? Membership fees on Netflix? Anyway, can't deny Soho House is all about prioritizing wellness and self-care - I mean, who wouldn't want a Reformer pilates studio and IV drips at their disposal? It's great to see the club bringing together creatives and entrepreneurs from diverse backgrounds - maybe we'll finally get that Manchester vibe going...