Soho House's latest outpost in Manchester has raised eyebrows with its exclusive membership model, but CEO Andrew Carnie is confident that the timing is perfect for the city's thriving creative industry.
The 48th Soho House to open worldwide, this north of England branch boasts an impressive list of amenities, including a rooftop pool and a cocktail menu featuring signature drinks like the "Picante" – tequila-infused delight with coriander leaves and chillies. Members can indulge in healthy pursuits, such as Reformer pilates studios and padel courts, while also enjoying wellness-focused experiences like IV infusion drips and hyperbaric oxygen therapy.
Carnie attributes Soho House's success to its ability to adapt to changing times, citing the shift towards remote work as a major factor. "People had gotten lonely," he explains. "We are humans, and we like to be around other people." As a result, the houses have implemented policies encouraging socialization during work hours.
However, Carnie acknowledges that the Soho House model can be polarizing. Some critics view the club as elitist or snobbish, labeling its members as "telly wankers" or "yuppies." But Carnie disputes this notion, insisting that creativity is broad and inclusive.
"We have members from every industry," he says, citing AI as an example of creative expression. The Manchester membership, he notes, skews towards entrepreneurs and creatives who appreciate the club's focus on hospitality and community building.
As part of its growth strategy, Soho House has opted to take a private route again, reversing a public listing deal in 2021 that sparked financial woes for the company. Carnie attributes this decision to the need for more flexibility and control as CEO.
"We are better as a private company," he says, citing the ability to slow down growth and focus on existing members' needs. As founder Nick Jones remains involved in design and creative aspects, Carnie is the driving force behind Soho House's continued expansion.
Carnie's own interests outside of work include running ultra-marathons and enjoying a good cocktail (the Picante being a particular favorite). When asked about his approach to leadership, he stresses the importance of listening to members' concerns and fostering a sense of community.
For those unfamiliar with Soho House, Christine Cort OBE – co-founder of the Manchester International Festival – offers a refreshing perspective. She reflects on how the city has evolved over the years, embracing collaboration and inclusivity.
"Manchester has changed dramatically," she says, pointing out its rich history as a hub for innovation and social change. As part of Soho House's founding committee, Cort OBE is eager to experience the club's offerings firsthand – including Primal Scream's upcoming performance at the opening night party.
As Carnie looks to the future, he remains optimistic about Soho House's prospects in Manchester. With its unique blend of creativity, community, and wellness-focused experiences, the club is poised to become a staple of the city's vibrant social scene.
The 48th Soho House to open worldwide, this north of England branch boasts an impressive list of amenities, including a rooftop pool and a cocktail menu featuring signature drinks like the "Picante" – tequila-infused delight with coriander leaves and chillies. Members can indulge in healthy pursuits, such as Reformer pilates studios and padel courts, while also enjoying wellness-focused experiences like IV infusion drips and hyperbaric oxygen therapy.
Carnie attributes Soho House's success to its ability to adapt to changing times, citing the shift towards remote work as a major factor. "People had gotten lonely," he explains. "We are humans, and we like to be around other people." As a result, the houses have implemented policies encouraging socialization during work hours.
However, Carnie acknowledges that the Soho House model can be polarizing. Some critics view the club as elitist or snobbish, labeling its members as "telly wankers" or "yuppies." But Carnie disputes this notion, insisting that creativity is broad and inclusive.
"We have members from every industry," he says, citing AI as an example of creative expression. The Manchester membership, he notes, skews towards entrepreneurs and creatives who appreciate the club's focus on hospitality and community building.
As part of its growth strategy, Soho House has opted to take a private route again, reversing a public listing deal in 2021 that sparked financial woes for the company. Carnie attributes this decision to the need for more flexibility and control as CEO.
"We are better as a private company," he says, citing the ability to slow down growth and focus on existing members' needs. As founder Nick Jones remains involved in design and creative aspects, Carnie is the driving force behind Soho House's continued expansion.
Carnie's own interests outside of work include running ultra-marathons and enjoying a good cocktail (the Picante being a particular favorite). When asked about his approach to leadership, he stresses the importance of listening to members' concerns and fostering a sense of community.
For those unfamiliar with Soho House, Christine Cort OBE – co-founder of the Manchester International Festival – offers a refreshing perspective. She reflects on how the city has evolved over the years, embracing collaboration and inclusivity.
"Manchester has changed dramatically," she says, pointing out its rich history as a hub for innovation and social change. As part of Soho House's founding committee, Cort OBE is eager to experience the club's offerings firsthand – including Primal Scream's upcoming performance at the opening night party.
As Carnie looks to the future, he remains optimistic about Soho House's prospects in Manchester. With its unique blend of creativity, community, and wellness-focused experiences, the club is poised to become a staple of the city's vibrant social scene.
so i was reading this article about soho house's new spot in manchester and idk what to make of it 
but here are some stats that caught my eye 
(but carnie says creativity is broad and inclusive)
. But, I have to wonder if they're really doing enough to make their membership model more inclusive? 
I mean, some people might feel that being a "yuppie" is a bit of a turn-off 
. The Picante cocktail sounds like my new fave drink btw 
like, hundreds or thousands of pounds? And do they actually offer loans or grants for members who can't afford it? 
It seems a bit exclusive, but also kinda cool that they're catering to creatives and entrepreneurs... what's the average age range of their members? 
Is it mainly young professionals or people in mid-life crises like me 
?
Still, I guess it's cool that Christine Cort OBE is on board with Soho House and sees the potential in Manchester. Maybe this thing will actually work out as promised... but I'm not holding my breath 
but only if you're "cool" 
... seriously though, it's cool they're adapting to remote work and prioritizing community building 
. The rooftop pool and padel courts sound like a dream come true for creatives 
. But I get why some people might think it's elitist 
!
It's time to have a nuanced conversation about the role of private clubs in shaping our urban identities 
so i know how awesome it is for creatives & entrepreneurs 2 have a space like soho house in manchester but i gotta say, i was kinda confused by the whole membership thing 
and btw, how much does it cost 2 be a member?? 
.